Stuart Clough


Full-time business writer. Part-time poet. One-time philosopher. @stuart_Ov
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Why philosophy practice?

January 10, 2018

Here's some historic facts:

  • From 2003 to 2006 I studied philosophy at The University of Sheffield. We all had a wonderful time.
  • In 2012 I trained to teach philosophy to children with The Philosophy Foundation, who are really awesome
  • Philosophy with a little p (the kind of philosophising we all do every day) is the time-served way to take control of your life, understand it, and learn to make peace with yourself and the world

A few years back, while working as a Marketing Consultant, I got this crazed notion that you weren't really anyone if you didn't have a side-hustle. A 5-9 thing, a thing you did outside your 9-5.

Maybe I'd spent too long reading Inc and Entrepreneur and Forbes or HBR articles and swallowed the kool-aid. Or maybe there'd just been too much talking about this new gig economy we all supposedly live in, or will soon be living in, and I decided to steal a march.

Either way, I got this notion of setting up a side hustle called Peak Philosophy Practice.

It was conceived as a business that would target three markets:

  1. Schools – selling philosophy teaching to kids

  2. Businesses – selling brand philosophy (because at this time visions and values were all the rage, and talking about vision and values is philosophy bread-and-butter

  3. People – predominantly aged 23-37, early to mid careerists who'd lost their way and needed to understand their own philosophy to figure out what was good for them

I put together a business plan, built some brand assets using Canva, and then went about learning how to build a website to put a shop window out there.

Believe it or not, but today is the fifth iteration of the website, although the first not to be built on Wordpress.

I set up payment gateways, explored and looked at e-subscription models for no.3 using [Selz], [Gocardless] and [Stripe], and set up working prototypes of each.

And I put collateral together to sell services to no.1, because I believed in this and, because I'd trained so recently and had an understanding employer, I really believed I'd be able to work this alongside my 9-5 (that was really a 6-7 but that's another story).

But that's not all.

Because at the back end of it all I was busy building a case management system after exploring pretty much every cloud CMS – from Pipedrive to Insightly to OnepageCRM – before finally settling on CapsuleCRM. And I set up all the syncing necessary to link in with my Google for Business (now G suite) implementation I'd implemented for me, the sole person in the business.

And some people said:

Wow. This sounds amazing Stu! What a cool idea!

And it was, it really was.

But the voice in my head was saying:

Why have you built all this infrastructure for a business you don't have any clients for, or any go-to-market strategy?

What was I playing at?

And that's when it hit me: I was playing at being a business owner. A side hustler. An entrepreneur.

I was doing all the stuff they would doif I were actually launching my own side-hustle. But in reality it was a hypothetical business.

A pseudo-hustle if you will.

It was a bit galling at first, because I'd put some serious hours into researching, building, designing, developing and committing to what I thought was going to be this awesome extra part of my life.

But after I got over my ego, swallowed down some reality about who I was and wasn't, I decided to keep playing at it anyway: exploring different e-commerce options, selling commoditised services, learning how to build Wordpress sites, learning HTML, CSS, Javascript – always learning learning learning.

I kept asking questions about how would you go about doing XYZ if you were such-and-such a business or targeting this market, or what would be the best proposition for this segment.

And then I got my second insight from this whole pseudo-business:

I was asking questions, and I was raising possible responses and exploring the repercussions.

Thinking it all through (with props):

I was practising philosophy.

Or doing practical philosophy (which is not quite the same).

Right. So why's the site still here anyway?

So, after the girls arrived (I have two cheeky nippers) in 2014 and then in 2016, I made another practical philosophical decision:

It was time to ditch the pretensions of the side-hustle.

By then, my mind had cleared of the hyper-capitalist milieu and I was firmly back in the realm of the living.

But I did still want a presence of some kind on the interwebs. And I had built up all this infrastructure in the background, including my email account which is linked to pretty much every online service I use now.

I wake up every day and practice philosophy: in how I approach my life, in how I go about my work, and the concept of philosophy as a practice is something that has rung true with me ever since studying American Pragmatists and pragmatics back in the heady summer of 2005.

So I kept the domain.

If you want to find me, I'm here:

And/or if you want to get in touch or discuss anything about side hustles, the professional/amateurism dilemma, or any related schemes, feel free to email me on

  (( ))

Letter to Ed & Geoff

January 2, 2018

Letter to Ed Milliband and Geoff lloyd from the excellent Reasons to be Cheerful Podcast after listening to Ep. 13 WORKING 9 TIL ....OVERTIME: Time for time and a half

You should give it a listen if you're into progressive politics, big ideas, and warm humour :)

Hi Ed & Geoff

Listening to your podcast since ep. 1, generally either in the car or in bed, and it's nice to share such intimate places with yourselves. Very chuckly.

On listening to your recent ep. on overtime, I was struck by how strange it is that we demarcate salaried and hourly workers. It speaks to a contractually-enabled class divide, and within that divide a societal expectation or managerial anthropology of who workers are:

Salaried = middle class = sense of personal responsibility, no union, will do the work required to fulfil their obligations :. treated like an adult

Hourly wage = lower class = no personal responsibility, unionised/trouble, will do as little as they can get away with, need incentivising to do anything :. bribed to do the extra work the group needs

Having in my life been both an hourly worker on the fish-packing and production lines of Grimsby docks (a long time ago) and a salaried worker in the creative/advertising/consultancy industries (last 5-10 years) I often compared my salary in junior professional roles unfavourably* with minimum wage and overtime/night shift wages in these hourly, traditional working class institutions.

These roles often contained a contract clause such as "hours are 9-5.30pm, but you may be required to work additional hours as and when required* – which in practice was mostly every day.

So you get into your long hours/poor work life scenario we know so well.

So a suggestion >
It feels like overtime ought to be compulsory for all contract-types for all workers.

This would:

a) discourage the late hours culture and promote better work/life balance as employers actively shoo workers out the door to cut costs

b) drive up productivity as employers push for more work within the core contracted hours (a la France)

c) encourage greater technological innovation and investment to augment (b) (again a la France)

d) ensure better pay & conditions for all workers by either providing the same pay for less work, or else the correct pay for the work they do

On this digital fag packet there looks to be a few big wins in there.

Some thoughts for you. Keep up the excellent work, and please keep adding the mis-en-scene in the attic. Loved the lamp detail.



Baby want a bottle?

December 22, 2017

Bananas look sick on my faux-beech island:
Waargghhh, baby want a bottle?

Stan Smiths got puddled and looking worse for wear:
Waargghhh, baby want a bottle?

The biscuits are better in the food bank bin than my basket:
Waargghhh, baby want a bottle?

My tyres only did 28,758 of the promised 30,000:
Waargghhh, baby want a bottle?

But who's gonna hold them to account for that?
Waargghhh, baby want a bottle?

The 5-0 gave up investigating bike theft some time in the eighties:
Waargghhh, baby want a bottle?

The world doesn't trust us to run a civil transport scheme:
Waargghhh, baby want a bottle?

Am I a better person than the godless scrotes of the Cardroom?
Probably not, but maybe a little (the correct response, well done).